WEM – marketing buzzword or WCM 2.0?

In the last few months WEM, or Web Experience (some also say Engagement) Management, has been THE buzzword in the WCM market. Not only has it sparked a lot of discussion, but a lot of the biggest players in the market have realigned their entire marketing efforts to fit with this new term. Products have even been renamed to make them appear to be designed for WEM.

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Posted by: Vidar Langberget   |    9/7/2010    |   Number of comments: 0
Categories: WEM